I was wondering about all the different ways that this simple statement could be said.
1) Apple isn’t for just fan boys, non-blinded apple users demand action. Apple placates with free bumpers
2) Apple admits people’s displeasure, gives free bumpers away (note they didn’t really admit failure since they just said they are like everyone else)
3) Apple doesn’t admit failure, but doesn’t want a recall, here’s your free bumper.
4) Free bumpers to those that are “making a call challenged”
5) Apple find outs the hard way, substance before style
6) It’s looks to good it probably is, bumper’s anyone?
7) Hey, were just like everyone else, here’s a free bumper
Think different, 6 different colored bumpers to choose from.
9) Phones are different than computers, people care when they drop calls. Get your free bumper here!
10) I wish the “hold it differently” wasn’t said now that we pissed off a lot of people with the usual smarty remark something has to be done.
11) Should have just come with a bumper, it costs less than a dollar to make. Could have made it one of those stylish things that dolls come with that make people want to buy more accessories for it, like bedazzling the phone. So here’s a free bumper to start that accessorizing for all of you.
I’m not sure but these could all be reasons. You never know. Either way people seem to like the product regardless of the downsides to it.